Why
It may be the cliché of the internet age, but that doesn’t mean it’s not true: content is king. Today your customers and clients see your social media profiles, postings and web sites much more often than they see you. Credible content, delivered consistently is the best and most cost effective way to establish yourself and your organization as a thought leader.
But maintaining an internet presence can quickly become a burden. We work with organizations large and small to develop and execute communications strategies that connect with their customers, are consistent with their brand and reinforce their expertise.
By focusing on the business and finance of healthcare, we have developed a deep understanding of the issues facing your clients and customers that allows us to quickly and cost-effectively develop high quality content.
Who
Cassie Arnold, Founder
I am a professional services marketing veteran who set out on my own in 2008 so I could focus on creating content rather than managing staff and resources and budgets.
Building on my work leading the global life sciences marketing efforts at PwC I focus on the business, financial, legal and scientific issues affecting the future of healthcare, particularly life sciences and digital health.
In addition to my eight years at PwC, I spent another eight years at Ernst & Young in various marketing roles in Northern California and the national office where I was responsible for PR efforts for the office of the chairman.
I began my career as a speechwriter in the California State Assembly. After a brief stint as a newsletter editor, I spent five years in a boutique PR firm where I specialized in real estate finance and investment.
Heather Harper
I am a writer, communicator and marketer with 25 years’ experience. During that time I have focused on content strategy, writing, media relations, employee engagement and executive positioning. To inform my work, I draw on my experiences in professional services and regulated industries including financial services, health care delivery, utilities and real estate.
While at Bank of the West, I developed a content marketing program for the bank’s wealth management business. Ultimately, the team’s efforts grew into regular publishing of blog posts and creation of assets to help fuel the bank’s social media and media relations programs.
I have also used content development to power employee engagement and internal communications, including projects such as launch of an internal social media community and creation of executive communications to drive change.
While at communications agencies in New York City and San Francisco, I worked with numerous healthcare clients beginning in the early 1990s to launch one of the first HMOs in the New York City market. I also have advised a national health care insurer and provider on media relations and led communications for the introduction of a new hospital facility in Silicon Valley.
Additionally, I spent a number of years in real estate during which I worked as an agent and co-founded a residential real estate sales firm.