Why
But maintaining an internet presence can quickly become a burden. We work with organizations large and small to develop and execute communications strategies that connect with their customers, are consistent with their brand and reinforce their expertise.
By focusing on the business and finance of healthcare, we have developed a deep understanding of the issues facing your clients and customers that allows us to quickly and cost-effectively develop high quality content.
Who

Cassie Arnold, Founder
I am a professional services marketing veteran who set out on my own in 2008 so I could focus on creating content rather than managing staff and resources and budgets.
Building on my work leading the global life sciences marketing efforts at PwC I focus on the business, financial, legal and scientific issues affecting the future of healthcare, particularly life sciences and digital health.
In addition to my eight years at PwC, I spent another eight years at Ernst & Young in various marketing roles in Northern California and the national office where I was responsible for PR efforts for the office of the chairman.
I began my career as a speechwriter in the California State Assembly. After a brief stint as a newsletter editor, I spent five years in a boutique PR firm where I specialized in real estate finance and investment.
What
Blogs
Reports, Surveys and Whitepapers
By-lined Articles
Social Media Campaigns
Email Marketing Campaigns
Media Releases
Websites
Presentations
Messaging/Branding Strategy
Where
binx Health
Developer of rapid, accurate and convenient diagnostics for infectious diseases including COVID-19.
Fenwick & West
Provider of comprehensive legal services to ground-breaking technology and life sciences companies – at every stage of their life cycle – and the investors that partner with them.
MedDev
A leading global innovator in the supportive eye care device market.
DealForma
A deal-centric information resource for the life sciences industry.
Big4Bio
Provides complete coverage of developments in the life sciences industry’s “Big 4” hubs with daily newsletters and websites for each region.
Oxford Finance
A speciality finance firm that provides senior debt to life sciences companies and healthcare services companies worldwide.
Shay Glenn
An intellectual property law firm that represents early stage companies, the entrepreneurs who found them and the investors who fund them.
Kauffman Labs
An incubator program organized by the Kauffman Foundation, one of the largest private foundations in the United States focused on education and entrepreneurship.