Custom Content Solutions for
Financial Services

Custom Content Solutions for
Life Sciences

Custom Content Solutions for
Digital Health

Custom Content Solutions for
Legal Services

Why

It may be the cliché of the internet age, but that doesn’t mean it’s not true: content is king. Today your customers and clients see your social media profiles, postings and web sites much more often than they see you. Credible content, delivered consistently is the best and most cost effective way to establish yourself and your organization as a thought leader.

But maintaining an internet presence can quickly become a burden. We work with organizations large and small to develop and execute communications strategies that connect with their customers, are consistent with their brand and reinforce their expertise.

By focusing on the business and finance of healthcare, we have developed a deep understanding of the issues facing your clients and customers that allows us to quickly and cost-effectively develop high quality content.

Who

Cassie Arnold, Founder

I am a professional services marketing veteran who set out on my own in 2008 so I could focus on creating content rather than managing staff and resources and budgets.

Building on my work leading the global life sciences marketing efforts at PwC I focus on the business, financial, legal and scientific issues affecting the future of healthcare, particularly life sciences and digital health.

In addition to my eight years at PwC, I spent another eight years at Ernst & Young in various marketing roles in Northern California and the national office where I was responsible for PR efforts for the office of the chairman.

I began my career as a speechwriter in the California State Assembly. After a brief stint as a newsletter editor, I spent five years in a boutique PR firm where I specialized in real estate finance and investment.

Heather Harper

I am a writer, communicator and marketer with 25 years’ experience. During that time I have focused on content strategy, writing, media relations, employee engagement and executive positioning. To inform my work, I draw on my experiences in professional services and regulated industries including financial services, health care delivery, utilities and real estate.

While at Bank of the West, I developed a content marketing program for the bank’s wealth management business. Ultimately, the team’s efforts grew into regular publishing of blog posts and creation of assets to help fuel the bank’s social media and media relations programs.

I have also used content development to power employee engagement and internal communications, including projects such as launch of an internal social media community and creation of executive communications to drive change.

While at communications agencies in New York City and San Francisco, I worked with numerous healthcare clients beginning in the early 1990s to launch one of the first HMOs in the New York City market. I also have advised a national health care insurer and provider on media relations and led communications for the introduction of a new hospital facility in Silicon Valley.

Additionally, I spent a number of years in real estate during which I worked as an agent and co-founded a residential real estate sales firm.

What

N

Blogs

200 – 800 word articles posted on client site or via a social media platform such as LinkedIn establishing a client’s expertise.
N

Reports, Surveys and Whitepapers

10 – 30 page documents, based on original research that explore significant issues facing the client’s customers and position them as thought leaders.
N

By-lined Articles

Ghostwritten articles of 800 to 1,250 words for clients to submit to media to run under their by-line.
N

Social Media Campaigns

Short posts to social media sites such as Twitter, LinkedIn, Facebook, etc. on current news that position client as a thought leader.
N

Email Marketing Campaigns

A program of email blasts that drive participation in a client program or create awareness
N

Media Releases

1 to 2 page releases on client news and supporting material for media briefings or background.
N

Websites

Web presences that that tell the story of a client’s business, people and value proposition.
N

Presentations

Preparation of talking points, slides and sample Q&A to support client participation in industry events
N

Messaging/Branding Strategy

Identify key messages to establish or reinforce a client’s brand that are then incorporated into all communications.

Where

Fenwick & West

Provider of comprehensive legal services to ground-breaking technology and life sciences companies – at every stage of their life cycle – and the investors that partner with them.

Biotech Showcase

One of the largest annual investor and partnering conferences featuring more than 240 small/mid-cap public and private companies.

Trans-Pacific Health Sciences Dialogue

A C-level meeting for biopharmaceutical industry executives who want to accelerate, explore and develop collaborations with their counterparts across the Pacific.

Demy-Colton Life Science Advisors

Producer of highly specialized targeted investor and business conferences exclusively for the biopharmaceutical and life sciences industry.

Biotech CEO Summit — Europe

A one-of-a-kind event brings together biotech leaders in a private setting where they can explore relevant challenges and opportunities facing the industry.

Biotech Alliances International, Inc.

A San Francisco-based investment bank serving life sciences companies, private equity and venture capital funds.

Big3Bio

Provides complete coverage of developments in the life sciences industry’s “Big 3” hubs with daily newsletters and websites for each region.

Biotech CEO Summit

A private meeting that brings together biotech industry leaders who are united in the goal of driving responsible growth and innovation as the biotech industry comes of age.

ChipCare

A Toronto-based start-up developing accessible diagnostics for inaccessible populations.

Kauffman Labs

An incubator program organized by the Kauffman Foundation, one of the largest private foundations in the United States focused on education and entrepreneurship.

Life Sciences Summit

An early stage investor and business development conference that highlights innovation.

Sirbal Ltd.

A pharmaceutical company specializing in developing herbal medicinal and cosmetic products based on traditional Chinese medicine.

Contact Us

10 + 12 =