Why
It may be the cliché of the internet age, but that doesn’t mean it’s not true: content is king. Today your customers and clients see your social media profiles, postings and web sites much more often than they see you. Credible content, delivered consistently is the best and most cost effective way to establish yourself and your organization as a thought leader.
But maintaining an internet presence can quickly become a burden. We work with organizations large and small to develop and execute communications strategies that connect with their customers, are consistent with their brand and reinforce their expertise.
By focusing on the business and finance of healthcare, we have developed a deep understanding of the issues facing your clients and customers that allows us to quickly and cost-effectively develop high quality content.
Who
Cassie Arnold, Founder
I am a professional services marketing veteran who set out on my own in 2008 so I could focus on creating content rather than managing staff and resources and budgets.
Building on my work leading the global life sciences marketing efforts at PwC I focus on the business, financial, legal and scientific issues affecting the future of healthcare, particularly life sciences and digital health.
In addition to my eight years at PwC, I spent another eight years at Ernst & Young in various marketing roles in Northern California and the national office where I was responsible for PR efforts for the office of the chairman.
I began my career as a speechwriter in the California State Assembly. After a brief stint as a newsletter editor, I spent five years in a boutique PR firm where I specialized in real estate finance and investment.
What
Blogs
200 – 800 word articles posted on client site or via a social media platform such as LinkedIn establishing a client’s expertise.
Reports, Surveys and Whitepapers
10 – 30 page documents, based on original research that explore significant issues facing the client’s customers and position them as thought leaders.
By-lined Articles
Ghostwritten articles of 800 to 1,250 words for clients to submit to media to run under their by-line.
Social Media Campaigns
Short posts to social media sites such as Twitter, LinkedIn, Facebook, etc. on current news that position client as a thought leader.
Email Marketing Campaigns
A program of email blasts that drive participation in a client program or create awareness
Media Releases
1 to 2 page releases on client news and supporting material for media briefings or background.
Websites
Web presences that that tell the story of a client’s business, people and value proposition.
Presentations
Preparation of talking points, slides and sample Q&A to support client participation in industry events
Messaging/Branding Strategy
Identify key messages to establish or reinforce a client’s brand that are then incorporated into all communications.
Where
Fenwick & West
Provider of comprehensive legal services to ground-breaking technology and life sciences companies – at every stage of their life cycle – and the investors that partner with them.
Radial Medical
A medical device start-up developing a new approach to compression therapy.
Biotech Showcase
One of the largest annual investor and partnering conferences featuring more than 240 small/mid-cap public and private companies.
Shay Glenn
An intellectual property law firm that represents early stage companies, the entrepreneurs who found them and the investors who fund them.
Demy-Colton Life Science Advisors
Producer of highly specialized targeted investor and business conferences exclusively for the biopharmaceutical and life sciences industry.
Biotech Alliances International
A San Francisco-based investment bank serving life sciences companies, private equity and venture capital funds.
Big3Bio
Provides complete coverage of developments in the life sciences industry’s “Big 3” hubs with daily newsletters and websites for each region.
Kauffman Labs
An incubator program organized by the Kauffman Foundation, one of the largest private foundations in the United States focused on education and entrepreneurship.
ChipCare
A Toronto-based start-up developing accessible diagnostics for inaccessible populations.
DealForma
A deal-centric information resource for the life sciences industry.
Sirbal Ltd.
A pharmaceutical company specializing in developing herbal medicinal and cosmetic products based on traditional Chinese medicine.