Custom Content Solutions for
Financial Services

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Custom Content Solutions for
Life Sciences

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Custom Content Solutions for
Digital Health

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Custom Content Solutions for
Legal Services

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Why

It may be the cliché of the internet age, but that doesn’t mean it’s not true: content is king. Today your customers and clients see your social media profiles, postings and web sites much more often than they see you. Credible content, delivered consistently is the best and most cost effective way to establish yourself and your organization as a thought leader.

But maintaining an internet presence can quickly become a burden. We work with organizations large and small to develop and execute communications strategies that connect with their customers, are consistent with their brand and reinforce their expertise.

By focusing on the business and finance of healthcare, we have developed a deep understanding of the issues facing your clients and customers that allows us to quickly and cost-effectively develop high quality content.

Who

Cassie Arnold, Founder

I am an experienced global communications director with over 15 years of experience working in fast-paced and people-oriented environments. I’m skilled in creating campaigns that drive company impact and action and create lasting relationships with key stakeholders inside and outside of an organization. Accustomed to working with cross-functional teams, I can achieve results in large and complex organizations as well as fast-growing companies that work with teams of contractors. My dedicated work ethic, management and communications skills have allowed me to help more than a dozen companies achieve their long or short-term goals. 

What

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Blogs

200 – 800 word articles posted on client site or via a social media platform such as LinkedIn establishing a client’s expertise.
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Reports, Surveys and Whitepapers

10 – 30 page documents, based on original research that explore significant issues facing the client’s customers and position them as thought leaders.
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By-lined Articles

Ghostwritten articles of 800 to 1,250 words for clients to submit to media to run under their by-line.
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Social Media Campaigns

Short posts to social media sites such as Twitter, LinkedIn, Facebook, etc. on current news that position client as a thought leader.
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Email Marketing Campaigns

A program of email blasts that drive participation in a client program or create awareness
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Media Releases

1 to 2 page releases on client news and supporting material for media briefings or background.
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Websites

Web presences that that tell the story of a client’s business, people and value proposition.
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Presentations

Preparation of talking points, slides and sample Q&A to support client participation in industry events
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Messaging/Branding Strategy

Identify key messages to establish or reinforce a client’s brand that are then incorporated into all communications.

Where

binx Health

Developer of rapid, accurate and convenient diagnostics for infectious diseases including COVID-19.

  

Fenwick & West

Provider of comprehensive legal services to ground-breaking technology and life sciences companies – at every stage of their life cycle – and the investors that partner with them.

 

MedDev

A leading global innovator in the supportive eye care device market.

 

DealForma

A deal-centric information resource for the life sciences industry.

 

Big4Bio

Provides complete coverage of developments in the life sciences industry’s “Big 4” hubs with daily newsletters and websites for each region.

 

Oxford Finance

A speciality finance firm that provides senior debt to life sciences companies and healthcare services companies worldwide.

 

Shay Glenn

An intellectual property law firm that represents early stage companies, the entrepreneurs who found them and the investors who fund them.

 

Kauffman Labs

An incubator program organized by the Kauffman Foundation, one of the largest private foundations in the United States focused on education and entrepreneurship.

 

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