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Bubble Trouble

I work with the life sciences industry, and for those of us who have defended the potential of the chronically loss-making sector for decades, the last few years have been heady times. Not only has the sector been attracting capital at record rates, it has respectable...

Terse but True

I’ve spent the vast majority of my career marketing the life sciences practices of professional services firms. I can’t split a gene and I have rarely been in a lab, but I know enough to be dangerous. And I know how to explain technical issues to a lay audience. So...

Great Expectations

There’s been an ad running on TV for a painting contractor (yes, I still watch some broadcast TV). This pretty young mom is extolling the virtues of the contractor enthusing that they asked “How can we make painting an extraordinary experience for you?” Really? I’ve...