by Cassie Arnold | Oct 19, 2015 | Biotech Finance
Bubble Trouble I work with the life sciences industry, and for those of us who have defended the potential of the chronically loss-making sector for decades, the last few years have been heady times. Not only has the sector been attracting capital at record rates, it...
by Cassie Arnold | Oct 19, 2015 | Communications
Terse but True I’ve spent the vast majority of my career marketing the life sciences practices of professional services firms. I can’t split a gene and I have rarely been in a lab, but I know enough to be dangerous. And I know how to explain technical issues to a lay...
by Cassie Arnold | Oct 19, 2015 | 21st Century Culture
Great Expectations There’s been an ad running on TV for a painting contractor (yes, I still watch some broadcast TV). This pretty young mom is extolling the virtues of the contractor, enthusing that they asked “How can we make painting an extraordinary experience for...