by Cassie Arnold | Mar 20, 2017 | Gender at Work
Would You Rather Be Lucky or Good? I vividly remember one day talking to my parents, well, actually talking to my mother while my father watched TV, about some recent career achievement. My mother said, “aren’t you lucky to have this opportunity,” and my father looked...
by Cassie Arnold | Mar 10, 2017 | Biotech Finance
Is an Ad Campaign the Solution or the Problem? Recently the Pharmaceutical Research and Manufacturers of America (PhRMA), the trade group representing the US pharmaceutical industry, launched an unprecedented image campaign titled “Go Boldly.” The campaign was rolled...
by Cassie Arnold | Mar 3, 2017 | 21st Century Culture
Feedback Fatigue I blame the millennials. I can’t have a commercial interaction with a human, be it by direct contact, telephone, web chat, text or probably bot, that doesn’t end in the request to complete a satisfaction survey. I bought tea yesterday and was given...