by Cassie Arnold | Feb 28, 2018 | Communications
“The problem is the content makes no sense and would need to be completely rewritten”. This is an actual quote from a client who received some proposed blog posts from his SEO (search engine optimization) provider. As a writer, I’m predisposed to be hostile to SEO....
by Cassie Arnold | Feb 8, 2018 | Modern Work, Sales
Way back when I was a student debater, I realized that speeches I wrote scored better when someone else delivered them. Ever since then, I’ve built a career being the woman-behind-the-curtain. But that became tricky once I became self-employed. I’ve been on my own for...