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Your Customers Don’t See Your Brand Like You Do

by Cassie Arnold | Jul 16, 2019 | Branding, Communications, Sales

Whenever I think about a customer’s relationship to a client’s brand, I remember a conversation I had with an executive at a company my firm was wooing. In our business, we got new clients through an RFP process. We always branded the cover of our proposal with the...

Your Customers Don’t See Your Brand Like You Do

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