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Your Customers Don’t See Your Brand Like You Do

Your Customers Don’t See Your Brand Like You Do

by Cassie Arnold | Jul 16, 2019 | Branding, Communications, Sales

Whenever I think about a customer’s relationship to a client’s brand, I remember a conversation I had with an executive at a company my firm was wooing.  In our business, we got new clients through an RFP process. We always branded the cover of our proposal with the...

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