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Typing to the Sound of Bagpipes

Typing to the Sound of Bagpipes

Early in my career, I worked for a man who played bagpipe music on a boom box when he was writing. He also would post a sign with a skull and crossbones on his door. I took the sign as a warning not to complain about the bagpipe music. Gary was actually a very...

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Communicating in a Post-Text World

If you haven’t noticed, the future of the Internet is video/audio. If you don’t believe me, you can believe the New York Times. Or ask any twenty- or thirty-something. Blogs are giving way to podcasts and YouTube channels. Just last week Instagram introduced a new...

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6 Reasons Why You Should Get Help Creating Content

6 Reasons Why You Should Get Help Creating Content

You’re a professional. You are a better than average writer. You know more about the issues that matter to your clients than anyone else. So you should make the time to write your own articles, posts or presentations, right? Wrong.

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The Fall of Man

It’s gotten so bad that I wasn’t even surprised to hear that Matt Lauer was fired from the Today Show this morning for sexual misconduct. I guess it would be news if a male in a position of power or influence had not engaged in sexual misconduct. When I was coming up,...

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Four Letter Words Are Your Friends

Four Letter Words Are Your Friends

We all love our terms of art. The define us as part of a group, and they establish our professional credentials. What they don’t do is facilitate effective communications. Speechwriters know that the most effective way to communicate or persuade is through the use of...

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Would You Rather Be Lucky or Good?

I vividly remember one day talking to my parents, well, actually talking to my mother while my father watched TV, about some recent career achievement. My mother said, “aren’t you lucky to have this opportunity,” and my father looked up from the TV, interrupted and...

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Is an Ad Campaign the Solution or the Problem?

Is an Ad Campaign the Solution or the Problem?

Recently the Pharmaceutical Research and Manufacturers of America (PhRMA), the trade group representing the US pharmaceutical industry, launched an unprecedented image campaign titled “Go Boldly.” The campaign was rolled out amid puzzled looks from biopharmaceutical...

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Feedback Fatigue

I blame the millennials. I can’t have a commercial interaction with a human, be it by direct contact, telephone, web chat, text or probably bot, that doesn’t end in the request to complete a satisfaction survey. I bought tea yesterday and was given the opportunity “to...

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2017: Above Average VC Investment, Maybe a Record for M&A

I’m breaking with tradition and publishing my own predictions for the life sciences sector in 2017. I do research like this all the time for clients, but I never put it out under my own name. I’m taking the plunge this year because with the regime change in Washington...

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Making of a Matriarch

During the recent election I realized that many of my women friends were deeply invested in the prospect of electing a female president. Despite my credentials as a single career woman with my own business (and politics aside) I was completely indifferent to the...

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Lost in the Weeds

It’s a sad but true fact that there is an inverse relationship between the amount of time a marketing team invests in a sales pursuit to the likelihood that the pursuit will succeed. Through no fault of the marketing department, the sales team typically only brings...

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Boomers Balk Over the Final Battle

If there is one thing I hate, it’s admitting I am a victim. I’m such a control freak that I can’t stand the thought that forces beyond my control are impacting my life. But when I saw an article in the Washington Post about ageism, it sounded so familiar I had to...

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In Praise of the $1,000 Pill

There has been a lot of ink spilt in my industry in the past year about the astronomic rise in drug prices. The exploits of a boyish former-hedge fund manager who raised the price of a drug 5,000% when he was running Turing Pharmaceuticals and Canadian company Valeant...

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The Trouble with “Men”

The other day I saw a woman on TV describe her job as “Troubleman”, and my heart leapt a little. Troubleman is a job title in the utility industry for the guys (I mean people) who go out in the field to restore power, and those who do such work are highly regarded. (I...

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The End of Ordinary Time

In the Catholic liturgical calendar there are four seasons Advent, Christmas, Lent, Easter and Ordinary Time. Ordinary Time accounts for most of the year. In the secular world, ordinary time is becoming increasingly rare. Once upon a time people were available in...

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Namaste Mr. Investment Banker

It definitely took me awhile to warm up to dressing down at work. It makes me sound dated, but I liked judging a person’s status by the price of their suit. But those days are long gone, and since I work from home, the whole concept is kind of moot. The cats don’t...

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