Blog

The Fall of Man

It’s gotten so bad that I wasn’t even surprised to hear that Matt Lauer was fired from the Today Show this morning for sexual misconduct. I guess it would be news if a male in a position of power or influence had not engaged in sexual misconduct. When I was coming up,...

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Four Letter Words Are Your Friends

We all love our terms of art. The define us as part of a group, and they establish our professional credentials. What they don’t do is facilitate effective communications. Speechwriters know that the most effective way to communicate or persuade is through the use of...

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Would You Rather Be Lucky or Good?

I vividly remember one day talking to my parents, well, actually talking to my mother while my father watched TV, about some recent career achievement. My mother said, “aren’t you lucky to have this opportunity,” and my father looked up from the TV, interrupted and...

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Is an Ad Campaign the Solution or the Problem?

Recently the Pharmaceutical Research and Manufacturers of America (PhRMA), the trade group representing the US pharmaceutical industry, launched an unprecedented image campaign titled “Go Boldly.” The campaign was rolled out amid puzzled looks from biopharmaceutical...

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Feedback Fatigue

I blame the millennials. I can’t have a commercial interaction with a human, be it by direct contact, telephone, web chat, text or probably bot, that doesn’t end in the request to complete a satisfaction survey. I bought tea yesterday and was given the opportunity “to...

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2017: Above Average VC Investment, Maybe a Record for M&A

I’m breaking with tradition and publishing my own predictions for the life sciences sector in 2017. I do research like this all the time for clients, but I never put it out under my own name. I’m taking the plunge this year because with the regime change in Washington...

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Making of a Matriarch

During the recent election I realized that many of my women friends were deeply invested in the prospect of electing a female president. Despite my credentials as a single career woman with my own business (and politics aside) I was completely indifferent to the...

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Lost in the Weeds

It’s a sad but true fact that there is an inverse relationship between the amount of time a marketing team invests in a sales pursuit to the likelihood that the pursuit will succeed. Through no fault of the marketing department, the sales team typically only brings...

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Boomers Balk Over the Final Battle

If there is one thing I hate, it’s admitting I am a victim. I’m such a control freak that I can’t stand the thought that forces beyond my control are impacting my life. But when I saw an article in the Washington Post about ageism, it sounded so familiar I had to...

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The Dragon Lady Within

A few years ago I was talking informally with a group of medical device investors about the potential for technology to increase human longevity. The one guy said, “but it’s not that we will be living longer, it’s that we will be old longer.” These words came back to...

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In Praise of the $1,000 Pill

There has been a lot of ink spilt in my industry in the past year about the astronomic rise in drug prices. The exploits of a boyish former-hedge fund manager who raised the price of a drug 5,000% when he was running Turing Pharmaceuticals and Canadian company Valeant...

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The Trouble with “Men”

The other day I saw a woman on TV describe her job as “Troubleman”, and my heart leapt a little. Troubleman is a job title in the utility industry for the guys (I mean people) who go out in the field to restore power, and those who do such work are highly regarded. (I...

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The End of Ordinary Time

In the Catholic liturgical calendar there are four seasons Advent, Christmas, Lent, Easter and Ordinary Time. Ordinary Time accounts for most of the year. In the secular world, ordinary time is becoming increasingly rare. Once upon a time people were available in...

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Namaste Mr. Investment Banker

It definitely took me awhile to warm up to dressing down at work. It makes me sound dated, but I liked judging a person’s status by the price of their suit. But those days are long gone, and since I work from home, the whole concept is kind of moot. The cats don’t...

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Bubble Trouble

I work with the life sciences industry, and for those of us who have defended the potential of the chronically loss-making sector for decades, the last few years have been heady times. Not only has the sector been attracting capital at record rates, it has respectable...

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Terse but True

I’ve spent the vast majority of my career marketing the life sciences practices of professional services firms. I can’t split a gene and I have rarely been in a lab, but I know enough to be dangerous. And I know how to explain technical issues to a lay audience. So...

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Great Expectations

There’s been an ad running on TV for a painting contractor (yes, I still watch some broadcast TV). This pretty young mom is extolling the virtues of the contractor enthusing that they asked “How can we make painting an extraordinary experience for you?” Really? I’ve...

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Google and Me

A while back I learned that Google and I arrived in Mountain View at the same time. I think it’s fair to say Google had a bigger impact on the city than I have. Mountain View was no stranger to large employers. It was the birthplace of the semiconductor and many of...

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