by Cassie Arnold | Aug 13, 2019 | Branding, Communications, Sales
Working in a creative role amidst folks who have been trained to believe that every problem can be quantified has provided me with moments self-enlightenment, entertainment and, yes, frustration. The frustration arises when I am paired with teammates are not on a...
by Cassie Arnold | Jul 16, 2019 | Branding, Communications, Sales
Whenever I think about a customer’s relationship to a client’s brand, I remember a conversation I had with an executive at a company my firm was wooing. In our business, we got new clients through an RFP process. We always branded the cover of our proposal with the...
by Cassie Arnold | Jun 11, 2019 | Branding, Communications
One of the perennial battles I have with clients involves their urge to rebrand too often. You put a lot of time into creating your brand, but you live with it every day. It doesn’t take long for you to notice snazzier colors, slicker fonts or zippier taglines that...
