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Mask Messaging

Mask Messaging

As a communication project, the campaign to spread the word about mask wearing during the pandemic has been an example of how to do everything wrong.  Let’s put aside the early missteps on the subject as well as the political overtones it has taken on. Let’s just...
Six Ways to Manage Web Design Costs

Six Ways to Manage Web Design Costs

I’ve often felt I should warn clients that design projects can end up like bathroom remodels, costing twice as much and taking twice as long. But like your bathroom, you can control costs if you make the right decisions at the right times. Let’s take the example of a...
Drumming Up Business

Drumming Up Business

Way back when I was a student debater, I realized that speeches I wrote scored better when someone else delivered them. Ever since then, I’ve built a career being the woman-behind-the-curtain. But that became tricky once I became self-employed. I’ve been on my own for...