Six Ways to Manage Web Design Costs

Six Ways to Manage Web Design Costs

I’ve often felt I should warn clients that design projects can end up like bathroom remodels, costing twice as much and taking twice as long. But like your bathroom, you can control costs if you make the right decisions at the right times. Let’s take the example of a...
50 Shades of Blue

50 Shades of Blue

Working in a creative role amidst folks who have been trained to believe that every problem can be quantified has provided me with moments self-enlightenment, entertainment and, yes, frustration. The frustration arises when I am paired with teammates are not on a...

Lost in the Weeds

Lost in the Weeds It’s a sad but true fact that there is an inverse relationship between the amount of time a marketing team invests in a sales pursuit to the likelihood that the pursuit will succeed. Through no fault of the marketing department, the sales team...