by Cassie Arnold | Jun 11, 2019 | Branding, Communications
One of the perennial battles I have with clients involves their urge to rebrand too often. You put a lot of time into creating your brand, but you live with it every day. It doesn’t take long for you to notice snazzier colors, slicker fonts or zippier taglines that...
by Cassie Arnold | Apr 19, 2019 | Communications, Persuasion, Sales
Watching the current state of political discourse, I’m reminded of a time when I, as a student debater, was in the library cramming to prep for my next debate. My debate coach stopped by and, picking up on my state of panic, suggested that when you are short of time,...
by Cassie Arnold | Sep 18, 2018 | Communications, Modern Work
I set out this summer with the goal of learning how to build a website. Like most people, I’ve always relied on web developers to do this for me, but that gets expensive and frustrating when I had to wait for their schedule to open up. Not to mention, they resent...
by Cassie Arnold | Aug 14, 2018 | Communications
Awhile back I read a blurb from CB Insights – they produce a fun, data-driven, daily email blast – titled, “Elon Musk talks like a 7th grader.” They came to this conclusion after analyzing 28 quarters of earnings call transcripts. They explained that this...
by Cassie Arnold | Jul 18, 2018 | Communications
Early in my career, I worked for a man who played bagpipe music on a boom box when he was writing. He also would post a sign with a skull and crossbones on his door. I took the sign as a warning not to complain about the bagpipe music. Gary was actually a very...
by Cassie Arnold | Mar 23, 2018 | Communications, Sales
You’re a professional. You are a better than average writer. You know more about the issues that matter to your clients than anyone else. So you should make the time to write your own articles, posts or presentations, right? Wrong. After many years in the marketing...
